This is the fun part! Storyboarding tools Low Tech options You can create a visual representation of each frame using a variety of tools. Each new stage set is a “frame” on the screen.ĭecide each frame with a rough summary of the action that takes place during that scene.
Once you know the reasons you are creating the video, you can begin the process of developing a storyline.Įach frame can be thought of as an individual scene, just like a play on stage. Will the video have one central character? Will you film it using actors or constructing it with animation software? If you are using an animation, will you require a voiceover artist or will you include text on the screen?Įstablishing the brief is essential for your creative team so you have something to refer back to later if there are any misunderstandings. What format would you like the video to take? Who is your target audience for this video? If you have various personas, you’re best choosing one and focussing your video on that.
What message do you want it to send out to your fans, followers and prospective customers? What story do you want it to tell? What action would you like them to take once they have seen the video? What channels would you like the videos to appear on? Who are you creating this video for? Creating your brief: Why are you creating this video in the first place?įirst of all, you need to decide why you are creating this video. This blog post helps you get started with the first three stages. production: filming/animation stage/voice recording.The video production process loosely looks like this: If you’re paying an agency, they can plan the production for you, but if you’re taking on the project in-house, where do you start? Once you have well and truly decided that video is where it’s at, you’ve selected what videos your company would most benefit from and decided to plump for production, either through an agency or in-house, where do you start your planning? In our previous blog posts, we have explored video marketing, the reasons you should strongly consider incorporating it into your wider marketing strategy and also the type of videos you can include in your content toolkit.
0 kommentar(er)
